Mehri Tabrizi Yeganeh; Mina Hakakzadeh; Mohsen Manoochehri Nejad
Abstract
The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants ...
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The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants included university professors and managers of sports tourism (23 people). The sampling method was purposeful. Data were analyzed using continuous comparison method using MaxiCode Pro software. The results of content analysis showed that there are 4 organizing themes (motivational, educational, information and cultural) and 22 basic themes as dimensions of the role of media in investing and financing in the sports tourism industry. Also, by examining the frequencies of each of the organizing themes, it was found that the motivational and informational organizing theme is more frequent than the other themes. Given the prominent role of various media on the development of investment and financing in the sports tourism industry, solving its challenges should be one of the main goals of sports media development programs, which is recommended by the media. Benefit from the results of the present study.